Apple Watch Series 7 Pre-Orders Start Oct. 8

When Apple announced its next-generation smartwatch last month, it left out one detail: an availability date. Now, that mystery is solved. 

Today, Cupertino announced plans to open pre-orders for the Apple Watch Series 7 this Friday, Oct. 8. In-store availability will follow on Friday, Oct. 15. 

Starting at $399, the Series 7 offers 20% more screen area than the Series 6 and a 40% slimmer bezel. That equates to a watch with similar dimensions as its predecessor, but more display real estate, Apple says. Its screen is also 70% brighter indoors when your wrist is down, which should come in handy for checking the time.

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