How Apple is Changing the Way Big Tech Views Consumer Privacy

Whether you chalk it up to market-speak or actually caring about the customer, Apple’s push for better consumer privacy features is a huge win for consumers in all areas of tech.

In the past two years, the push for consumer privacy has taken a significant turn, with companies like Apple paving the way by offering better, stronger options for consumers. Features like App Tracking Transparency, mail privacy, and the private relay system are all great examples of how Apple is working to make consumer privacy a heavy focus across all of its devices.

This push, experts say, is significant because it forces other tech companies to follow suit or risk falling behind in consumer opinion.

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