Creative studio Sturdy has teamed with Shawn Mendes manager Andrew Gertler to launch STURDY.exchange, a new NFT marketplace for artists, Variety can exclusively reveal. After a beta launch last week that sold out of a 5,000-piece art project by Somehoodlum (Drake, 21 Savage), STURDY.exchange is now live with a collection of original music, film and photography featuring the band Death From Above, artist Franky Aguilar and photographer/filmmaker Misha Vladimirskiy.
Each NFT comes with potential access to autographed memorabilia, meet and greets and live performances. New NFT drops will go live each week, including a forthcoming collaboration with Jamaican-born/Canadian-based hip-hop producer Boi-1Da and Bacardi.
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