Lifeprint recently came out with its newest product, the Harry Potter Magic Photo and Video Printer, a Harry Potter-themed version of its standard Lifeprint photo printer that connects to the iPhone.
The Harry Potter version of the Lifeprint printer is identical in function to the regular Lifeprint printer options, but it has a unique Harry Potter design and the branding is a clever way to highlight the Lifeprint’s augmented reality capabilities.
In the Harry Potter universe, photographs are animated rather than still, something that Lifeprint mimics through an augmented reality app that can play videos or Live Photos in the Lifeprint app when a photo printed with a Lifeprint printer is scanned.
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