by

The Best Online Survey Tools for 2020

Market research provides invaluable direction to almost every aspect of a business, especially product or service design, marketing, and sales. Solid data on who your customers are, what they like and hate, and how they feel about things important to your company can literally shape how you run your business. One of the core mechanisms for gathering this kind of data is the online survey, which today has become available via multiple channels, including, of course, your website, but also email, digital and physical events, and social media. Careful use of an online survey can provide data for any aspect of your business that intersects with an audience, whether customers or partners. That can include digital marketing campaigns, customer service and help desk, employee satisfaction, political polling, event feedback, and many other purposes.

To a survey taker, a survey may seem like a simple progression of questions. However, while some surveys can be as short as a single question, others can be complex webs of question blocks and conditions that sometimes include actual scripting. And even if they don’t go quite that far, many surveys call for navigation rules and other choices that can provide not only a better experience for respondents, but also for more precise data collection, which can be critical when that data later transitions to business analysis tools. Fortunatley, the latest survey tools focus strongly on combining this positive experience with ever more sophisticated data collection and parsing features. The result is that online surveys have remained among the most popular tools used by market researchers for the last several years.

Most Popular Market Research Tools in the US (2017-2018)

Read Full Story

Comment

Leave a Reply

Your email address will not be published. Required fields are marked *