Comprehensive website monitoring used to be about complex management packages that required servers of their own running on premises. Fortunately, the cloud has changed all that. Today’s website monitoring tools run as managed services, and provide intuitive new interfaces that give anyone a graphical, command center view of their website’s critical metrics, including site traffic, load balancing and latency metrics, website health, and numerous other factors. Together, these determine how your online presence stands up to everything from e-commerce surges to large-scale web outages. Even more importantly than monitoring traffic to the front end of your site, these critical management applications can help you allocate resources and scale your web server capacity to save money while performing more efficiently.
Web servers run far more than websites these days. Data collection, marketing campaigns, media outlet, storefronts, and applications that span the gamut of business functions, all are common residents of your average web server. With these machines carrying these kinds of critical payloads, it behooves IT to make sure they know exactly what’s going on with every web server in their domain—all the time and down to the last detail.
In today’s web and mobile-first environment—in which an organization’s success or failure often hinges on its consumer-facing apps and how they’re consumed and perceived—in-depth management knowledge is of paramount importance. That job falls on website and app monitoring services. Think of them as Sauron’s all-seeing eye, but devoted entirely to your web servers and directly related infrastructute. Some solely watch others combine their monitoring capabilities with some immediate management tools with which IT can perform quick fixes and other tasks. They all use the same string of buzzwords (“single pane of glass,” “comprehensive visibility,” an outside-in view,” “an inside-out view,” or “a top-to-bottom view,” and so on) when monitoring your website’s performance.
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