Why James Bond Is So Popular After 60 Years

James Bond has been thrilling audiences for 60 years and No Time To Die continues his pop culture phenomenon. Here’s why 007 is still so popular.

With No Time To Die already a blockbuster at the global box office, James Bond continues to be incredibly popular after 60 years. Created by Ian Fleming, who wrote 15 novels and several short stories about secret agent 007, James Bond was already well-known when EON Productions released the first Bond movie, Dr. No starring Sean Connery, in 1961. Since then, James Bond has become the longest-running movie franchise in history, and the British spy’s popularity continues unabated.

James Bond was conceived as a product of his era; the character was born in the 1950s from Ian Fleming’s experiences as a naval intelligence officer during World War II. When Sean Connery first played 007 in the 1960s, he was an idealized man of his time: suave, irresistible to the opposite sex, but also ruthless and unafraid to use his license to kill as he saw fit. Connery set the mold for all of the James Bond actors who followed him but each one added to the mythos and to the character. George Lazenby was more laid back than Connery while Roger Moore played up his comedic charms for his seven films as James Bond from 1973-1985. Timothy Dalton brought back Bond’s grit for the action hero era of the 1980s while Pierce Brosnan combined his predecessors into a fusion of wit, sophistication, and violence as a world-saving hero.

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